New Year, New Opportunities: Kickstarting 2025 with Momentum
“Christmas is still a month away…” is something I said three weeks ago, but it feels like it was yesterday!
Between holiday gatherings, tying up loose ends on projects, and trying to find time to relax, January will be here before you know it. But, as we head into the post-holiday weeks of December, this quieter season is the perfect time to pause, reflect, and plan ahead.
Consider what worked for your business in 2024? What didn’t? Where did you spend too much time—or not enough? Use these ideas to help kickstart 2025 with clarity and focus.
We’re going to look at how organizing your marketing calendar, content plans, and client outreach strategies now will set the tone for a strong, productive start to the new year.
Let’s dive into how you can use this end-of-year window to your advantage, including a sample January marketing calendar to get you started.
Why the End of the Year Is the Best Time to Plan
Fewer Distractions Mean Focused Planning
During the slower pace of late December, you have fewer daily demands, which makes it great for focusing on big-picture planning without interruptions.Reflecting on Wins and Lessons Brings Clarity
Take a moment to revisit your achievements and challenges from 2024. Understanding what worked and what didn’t provides a strong foundation for setting better strategies in 2025.Planning Ahead Keeps You Ahead
Many businesses spend January getting organized, but you can start the year with clear goals and a roadmap to success!
Steps to Kickstart 2025 with Momentum
1. Review 2024’s Performance
Why It Matters: You can’t plan if you don’t know where you are. A performance review helps you play to your strengths and identify areas for improvement.
Actionable Steps:
Analyze metrics like social media engagement, website traffic, and lead conversion rates
Identify top-performing campaigns or content
Note missed opportunities or consistent challenges
Conduct a SWOT analysis to guide your process
Example:
A contractor might discover that Instagram posts featuring before-and-after transformations generated the highest engagement, while text-heavy tips posts fell flat. They can use this to plan their 2025 content strategy and make sure to get the right content.
2. Set PACT Goals for 2025
Why It Matters: PACT goals—Purposeful, Actionable, Continuous, Trackable—focus on adaptability and long-term alignment rather than rigid outcomes.
Check out our PACT Goals chatbot to help dial in your goals!
Actionable Steps:
Define 2-3 Purposeful goals for Q1 that align with your overall vision (e.g., “Build stronger client relationships by improving communication systems”)
Break down goals into Actionable tasks for each month or week
Revisiting and refining your goals regularly
Ensure your goals are Trackable by using tools like Trello to monitor progress.
Example:
A property manager sets a PACT goal to “streamline client communication.” They create shared Trello boards to track and respond to tenant inquiries, update email templates, and schedule a monthly review of tenant satisfaction to ensure the system is working.
3. Organize Your Marketing Calendar
Why It Matters: A structured calendar ensures your content aligns with business goals, saves time, and keeps your messaging consistent.
Actionable Steps:
Map out monthly themes tied to your quarterly goals
Schedule key campaigns around holidays or industry-specific events
Block time for client outreach and audience engagement
Check out our FREE “Content that Captivates” guide for social media tips and some planning worksheets!
Example:
A remodeling contractor uses a January theme of “Fresh Starts,” planning blog posts, social media content, and outreach emails around inspiring homeowners to tackle renovation projects in the new year.
No time to plan and create content? That’s okay! We can do that for you! OMM is a full-service marketing agency and we’d love to chat about how we can use our expertise to free up some of your time to do what you do best!
Tools to Simplify Your Planning
Whether you’re building a house, staging a room, or selling a home, the right tools make all the difference in the world. The same is true for marketing!
Trello uses Kanban boards to organize tasks, documents, and deadlines in an easy-to-visualize format
Google Workspace makes collaboration on content and files for client outreach a breeze
Buffer allows you to schedule social media posts on a number of platforms to maintain consistency
Need more inspiration? My book, “Freedom by Design” goes in depth on various tools available to systemize your company and make your business work for you! Check out the FREE guide with a cheat sheet to a number of tools and some worksheets that will help you plan next year with ease.
Build Momentum with Systems
Take a breath after the holidays, then use this quiet period to reflect, plan, and organize so you can start 2025 strong. By reviewing your performance, setting PACT goals, and organizing your marketing calendar, you’ll be ready to take on the new year with confidence and clarity.
